Handing Over Your Creativity
“Create art that sells!” “Find your Niche” “Grow your social media with these steps!”
Does this scream bullshit to anyone else?
Ill say it again, no hate to anyone who creates or utilizes these services, but it just feels so inauthentic to me, and at the end of the day I believe our clients, consumers and followers can feel that if it doesn’t align with who you are.
Ive written before about my dislike of niching down, as much as I loved creating my first series and all the products that came of it, I felt like I was trapped in a box of other peoples expectations and like I couldn’t spread my wings and grow as an artist. Why are painters one of the few creators expected to niche down? Are potters expected to only make mugs for the entirety of their career? Or jewellers make only one style of necklaces? Even musicians are able to explore other genres of music. Sometimes it works, sometimes it doesn’t. But how come if an artist explores other projects they are often written off as not professional or just a flaky artist? Art is supposed to push the boundaries!
I feel like the addition of social media in our lives and the quest for perfection and going viral has a lot to do with this. Something works for one person, so we should all repeat that it get the same result. It doesn’t work like that! Why is it that on my art account I can post pottery I’ve done or sewing and crochet projects, I get, “Wow! Youre so talented/so creative!” But if I post a new art style Im experimenting with, that’s a big no-no? With so much of our lives created and curated for social media so many people now believe they should have an opinion in our lives. Really, unless they are paying you for a commission, you don’t owe them a damn thing! I can’t even begin to tell you how freeing that was once I came to that realization.
Ive never been one to really relax. After living the majority of my life with chronic pain and illness Ive always been a go till your body can’t go anymore type of person. (Im working on that, I promise!) The past 2 years my biggest selling items were my Animal Spirit calendars and notebooks. I unfortunately had to break up with my notebook supplier when shipping costs for Canada started getting outrageous. People were disappointed but it really wasn’t the end of the world. Then there was the calendars. Honestly as successful as they were, they were also a huge source of stress for me. Starting out, doing the paintings, creating the calendars, I loved it. But then I started to get burnt out and felt like the walls of the little box I was in were starting to close. Last year I forced myself through it and busted out a few more paintings to get this calendar finished. The result? Theres 2 or 3 paintings in that calendar that I HATE (maybe hate is a strong word, but definitely not calendar worthy in my eyes) My calendars were still a huge success and sold out just like the year before, but it wasn’t as fun this time. January 2023 I said things this year will be different, all I have to do is create one or two animal paintings a month and my calendar will make itself come October. Then I fell in love with greyscale painting, pretty much a complete 180 from my animal spirit paintings. I never thought much about it, I started getting a little following for my pop culture grey scales and I was having a blast. As the holiday season neared I started getting the “I love this but where are your animal paintings?” “When is your calendar going to be ready?” “These are cool but you’re still doing a calendar right?” Well I was having so much fun with grey scales I hadn’t painted a single animal other than a commission earlier in the year. I began to start to feel the pressure and start doing the math of, if I do this many paintings in this many weeks I could have calendars ordered by this day. Not fun.
At this point in time my chronic pain and anxiety were again at a high. When this started affecting my health in some very serious ways I really had to start prioritizing how I spent my energy. My doctor recommended trying acupuncture before we resorted to daily medications. This was a game changer not only physically but mentally as well. It was on this warm comfy bed stuck full of 20+ tiny needles that I started thinking about the calendar and how many paintings I can bust out in a ridiculously short amount of time. I then had the realization that I really don’t owe anyone anything. The past year had been about honouring myself and exploring my creativity. Why should I stress myself out creating these paintings I probably won’t like and be left with feeling icky every time I think about it? Just because it was something some one else wanted. Why would I hand over my creativity like that?
At the end of the day, whether you pay money for it or not, tips and tricks for going viral or selling your art quickly is not guaranteed. Not everything is for everyone and that is ok! If you niching down has been a success, I am so happy for you, and also a tiny bit jealous that my mind just doesn’t work that way. But at the end of the day, this is my journey, my art and my career and I really don’t owe anyone a damn thing. I am calling my power back to not hand my creativity over anymore and to create what I want when I want. If your mind works the same way as mine, I wish you courage to step outside your box, and to prioritize your life and your art, not someone else’s opinion.
So needless to say, I will not have an Animal Spirit calendar available this year. I appreciate the love that it receives and depending on which way my creative energy flows this coming year it may once again be available in 2025, but no promises ;)