Brand + Vulnerability = Authenticity

Ive had so many wonderful conversations over the past week with other creatives and their love/hate relationship of niches and branding ourselves as artists.

In a poll I posted in my instagram stories asking creatives if they felt niches helped or not, 100% of people who responded felt it actually hindered their creativity. A lot of them that I chatted with individually didn’t want to be put in a box that they would then feel stuck in, by expectations of others. Yes there were a few who do thrive on niching down, and I am so glad that is working for them. Again, I wasn’t trying to make anyone feel bad about how they create, it just wasn’t my personal experience and something that Ive been struggling with for awhile now, with the way other people think you should create, and allowing that pressure to influence your craft.

The day I posted part 2 of my Existential Art Crisis, I also had the opportunity to attend a speaking event with Jillain Harris.  I admittedly was not all too familiar with Jillian other than knowing she was on The Bachelor/Bachelorette and was now a lifestyle/social media influencer. Really I just wanted an evening to get out of my painting clothes (ahem pyjamas) and to have a chance to hang out with some people who don’t call me mom. So I didn’t quite know what to expect from this night, but I walked away from it with my wheels turning. Aside from tv and social media, Jillian is an incredible business woman, previously doing interior design work, creating her own cookbook, has collaborated with several brands such as Smash and Tess, Joe Fresh and Canadian Tire, as well as releasing her own subscription box and online courses with The Jilly Academy. And her list of plans continues to grow. She’s about as multifaceted as you can get. She is obviously the face of a brand AND has a niche audience. Two things that make me hella uncomfortable. But for some reason it works for her, it doesn’t feel forced or robotic, it feels authentic.

This really got me thinking, how can you create a brand for yourself without losing your authenticity? Jillian talked a lot about leading with your heart, this was a concept I was familiar with, and believed in. But again, what makes it different?

Allowing yourself to be vulnerable!

Im pretty sure it can’t get anymore vulnerable than a televised dating show with the expectations of a wedding at the end. Obviously there is a lot of editing done on these shows, but Jillian was still someone who stood out. Even after the show and while creating her businesses, she was very open and honest about the whole thing. She shared not only successes, but times where she had come up short, or had to redo or revise things and how things typically ended up working out for the best at that time, whether she realized it or not. At one point she was offered a huge brand partnership for a great deal of money. In the end, this partnership did not completely align with the vision and morals she had for her brand, so she ultimately turned it down. Understanding what is important to you, your goals and overall vision is such an important thing to realize and stick to. Could a giant brand deal be life changing and earn you tons of money? It sure can, but what is the ultimate cost? She shared that it didn’t feel right to stray from her personal beliefs and possibly mislead her followers as well. She lead with her heart, stuck to her truth and in doing so was able to open herself up to even more incredible partnerships all while supporting small businesses and fellow creators. Was it easy? Of course not. It may have taken her a bit longer to get going in the direction she wanted, but she still got there eventually by being authentic and true to herself and her beliefs.

So what did this mean for me and how could I use all this in my art career?

Leading with your heart has always been big for me. Finding what feels good and sticking with it. Do I still lay awake and over analyze everything, heck ya, but I do ultimately know what feels true to me and my “brand”. Allowing myself to be vulnerable was always a struggle. Even just showing incomplete art pieces freaked me out, it was actually part of the reason why I was always failing art class in high school.  I HATED the “find your why” that is always being talked about. I really didn’t want to dig that deep into myself and just wanted to create cool shit. But as much as people liked my cool shit, they also liked hearing about the story and the person behind it. My love of using sacred geometry and animal guides in my art really brought a lot of connections to me, it was really sharing the place in my life i was at. The few years before my Animal Spirit series came to be, we had gone from a family of 4 to a family of 6 in a very short amount of time, moved away from our community and family, I left my job and my older kids had to change schools. Oh and then not to mention Covid hitting, good times. So I was leaning on my spirituality pretty hard at this point. This was what eventually birthed my Animal Spirit Series. With the mentorship I was a part of at the time, we had lots of great conversations, laughs and so many tears, but I finally found myself being able to share these struggles with others and then finally allowing myself to share my vulnerabilities to my followers. This allowed me to make so many deep connections with so many others. Ive come to find that these people support me, my heart and my journey. Not only supporting me when I create things they like.

Making these genuine connections through vulnerability opened up something I wasn’t aware of. I felt unconditionally supported. Like I could create what is in my heart or on my mind without having the worry about being criticized or losing followers (both of which happened, but those people weren’t my people, so it didn’t really effect me that much as it once might have).

I think creating “art that sells”, as simple as it seems, is really handing your creativity over to others, and the pressure that goes along with it is ridiculous. I guess if you are going to “find your niche” find people that  appreciate your vulnerability and support you no matter what, not the ones who are only there when you are creating what they deem worthy. After all, this is your journey, and they are only allowed along for the ride if you let them.

Welcome To My Existential Art Crisis

Part 1: The double edged sword of Social Media

I feel like “artist” is the one career everyone has an opinion on…. and are not afraid to share it. Whether it be if they consider it to be a viable job (insert eye roll here), how you market yourself, their thoughts on what you create, or what they think you should create, almost every one has something to say about artists.

These days social media has a lot to do with this, both good and bad.

Aging myself here, but back in my high school days, social media wasn’t even a thing yet, the internet was barely even a thing. So when someone said they wanted to be an artist, there really was the question of whether they were cut out for that world or not. You had to market yourself in a whole different way…mainly to galleries. And who are we kidding, if that was the case nowadays, I would likely still be a preschool teacher or working in the basement gym that I taught yoga at ( I did love both those jobs though!). I however prefer to be a goblin hiding out in my pyjamas and painting rather than having to deal with those things, hence an agent or manager would probably have been needed (who Id probably be required to talk to on the phone? No thanks!).

Going to university to study art ($$$) and then getting an agent($$$) and being featured in galleries($$$) was thought to be required in order to be a real artist. That still doesn’t make it easy, or even guarantee that you will be a success. I personally also realized in high school that I absolutely HATED being told what I can and cannot create, so much so that I just barely passed art class all three years of high school. So in that sense, I could see the the concern of loved ones back then when you said you wanted to be an artist. I could have potentially wasted a lot of money and time to realize that art school was not my jam.

Nowadays, you have unlimited information in the palm of your hand. Through this a lot of people started realizing that art school wasn’t the only route you can take to be a successful artist. Now you can make connections and learn new things from almost anywhere in the world at any time of day. This was really what was a game changer for my little introverted heart. I loved being able to learn from so many different creatives and making connections with other like minded people. This support was what really got me to take the steps toward a serious art career. This was definitely the good side of social media.

However, through social media you are also opening up to immense pressure, the pressure of other peoples thoughts and opinions, and the pressure you put on yourself to perform. So many people strive to go viral, constantly searching for the perfect formula and content to get themselves there. I totally understand this, that can be life changing, but also hella overwhelming. One thing I found when finally taking the leap to share my artwork more and “marketing” myself, is it also opens up yourself to A LOT of other people sharing what they think you should or should not do, which could be quite stressful and make you second guess everything you do. Theres the random people who “don’t get” your art, or think you should paint this instead, or think your work isn’t what they consider REAL art. But really, are these the people who are actually buying your art? Odds are, they are not. If someone who wasn’t planning on commissioning something told me “you should paint this instead”, and I said cool would you then buy it for 300 plus dollars? I feel like the answer would likely be no. So why not just create what YOU enjoy and just find your people along the way?

Well there’s also a problem with that.

Once you decide to not listen to the haters and just create, you then end up with the opinions of people trying to sell you the perfect formula to succeed (reels, reels, reels, niche, niche, niche, etc, etc, etc) This added on a whole other layer of stress I wasn’t even aware existed! Don’t get me wrong, these can be helpful, but at what price? Throwing away all the things that you are passionate about and burning yourself out creatively by just focusing on one thing? I fell for the niche trap when starting my Animal Spirit collection. I felt put in a box, and like I didn’t have time to create other things that made me happy and could likely make other people happy too. As a result I found myself wanting to not paint as much and feeling like I need to present myself in a specific way. Not authentic at all. But after much self reflection and conversations with other creatives who felt similar, a wonderful thing happened…..

I realized I just don’t care anymore…

Thanks so much for reading my part 1 ramblings, in part 2 I will be talking more about the pressure to niche down and how I think that is actually killing peoples creativity. Stay tuned!

xo Brandy